A. Lange & Söhne - Watches and Wonders

"Watches and Wonders" goes digital! Each year, A. Lange & Söhne presents its new timepieces at the traditional Geneva Watch Fair. For this year's digital event, we took the brand & product experience of the luxury watch manufacturer to the next level. We created a central platform, allowing guests and visitors to experience the A. Lange & Söhne vision, stories and product range in an impressive and multi-layered digital event.

The brand experience found its new home in the Lange Experience Hub. A digital platform that offered global watch distributors, A. Lange & Söhne watch enthusiasts and customers, as well as journalists a customized insight into the corporate and product world of A. Lange & Söhne.

For the live broadcasts during the digital fair, we created an exclusive studio - a luxuriously equipped A. Lange & Söhne pop-up boutique in Berlin - inspired by selected luxury hotels such as the George V in Paris. Event participants experienced the brand in an all-encompassing environment, with technical refinements such as screens seamlessly integrated in the interior design and high quality digital content.

The main focus of the digital brand journey was a personal, individual experience for all participants. They became exclusively attended guests: An individual interface, preference settings, translations of the content into numerous languages and a personal concierge ensured an individual brand experience in a feel-good atmosphere. The in-depth conversations with the watchmakers and the opportunity for direct exchange via the digital hub - enabling the personal interaction similar to a conventional trade show - were highly appreciated.

Together with A. Lange & Söhne, VOK DAMS designed and implemented a high-quality, personal digital experience that offered all target groups a multi-faceted insight into the brand's world, bringing the luxury watch manufacturer's marketing communication to the next level.