Beijing Olympic Games

One of the biggest events in the world in one of the world’s largest country; a challenge perfect for us.

We were responsible for event management and consultancy at the German House, as established by the German Olympic Federation. The German House is the platform and meeting point for German athletes, sponsors and media during the Olympic Games.

We also managed the hospitality and incentive trips for Zurich Financial Services, Sparkassen and Sony/NEC.

For Zurich we developed and managed a high level Olympic Hospitality Program for 8 groups and a total of 160 guests for a stretch of 24 days. Including last minute Olympic game tickets, hotel bookings, transportation, tailor-made tourist and sightseeing programs. And an extensive range of collaterals including pre-arrival teasers, arrival packs, daily Olympic newsletter updates, daily necessity packs and a farewell pack.

At last but not least we developed and managed the SGL Lounge “Carbon in Sports” for the SGL Group. We created a lounge, conveniently next to the German House, to enable SGL to display carbon framed sporting equipment to potential clients and the general audience during the Olympics.