UJET - CES LAS VEGAS

Smart electric scooter brand UJET contracted VOK DAMS to develop, build and manage a futuristic booth at CES Las Vegas. We developed an experience that showcased the pioneering EV brand highlighting their stellar progress and smart mobility solutions.

"Step forward urban pioneers, this is for you" - with this slogan we connected directly to the target groups. Both "City Lovers" and "Urban pioneers" were drawn by our smart booth design and thoughtful introduction to the world of UJET.

An engaging VR-experience made the technological know-how built into the UJET visible and tangible. With extensive social media based activities including a good old raffle, we created anticipation, commitment and excitement.

The striking presence of the UJET booth and the associated communication measures generated a high degree of attention from the press, consumers and sales partners. The response in the media exceeded all expectations. Awarded by Exhibitor Magazine as one of the TOP 20 stands at CES out of a total of 3,900 exhibitors, we produced a highly successful brand experience for UJET guests and customers.